After years of seeing the same dad bod jokes and lawn-mowing memes, we knew it was time for something better. Something dads would actually want to wear. Something that represented who we are.
In just three years, we’ve sold over 700,000 hats and built a community of almost one million dads who are proud to show up for their families and for each other. We are not just making premium hats. We are creating a movement where fatherhood is celebrated in all its real, honest, and powerful moments.


























